Farmer ResearchKano, NigeriaRepeat participant
Book a CallAfrican Human Data & Intelligence Infrastructure
Ground truth
from Africa's people and places.
Goloka combines local contributor networks, research panels, field verification and data intelligence to help organisations make better decisions across Nigeria and selected African markets.
Infrastructure CheckKaduna, NigeriaPhoto · GPS · Timestamp
Language ContributionYoruba · SpeechAudio + Transcription
Market ObservationEnugu, NigeriaPrice Check · Survey
774Nigerian LGAs covered
20k+Reachable / verified contributors
30,000+Directly contactable farmer records
20+Indigenous-language communities
40+Campaigns completed on Goloka
20+Countries reached globally
Your outcome
Most data projects
end as spreadsheets.
Goloka connects observations to people, places and time. A survey becomes a panel. A verification visit becomes an asset history.
Local reach
Access contributors, respondents and specialist communities across locations and population groups.
Reliable evidence
Collect responses, GPS, photographs, video and audio with quality checks built into the process.
Repeat research
Return to the same people, communities or locations when longitudinal evidence is required.
African context
Work with people who understand the languages, communities and environments represented.
Why Goloka
Your fieldwork should not have to start from zero every time.
Traditional research often ends when the final spreadsheet is delivered. The field team is disbanded, respondents disappear and valuable relationships with people and places are lost.
We have built Goloka differently.Where appropriate and with the right permissions, today's study can create the foundation for tomorrow's research. A respondent can become part of a panel. A verified facility can be revisited. A market observation can become part of a time series.
That means each project can leave you with more than a one-off dataset.
01
We help you reach the right people.Our networks allow us to identify contributors, respondents and specialist groups based on the needs of your study.
02
We can return to the same people and places.When your research requires it, we can design repeat studies around the same respondents, assets, communities or locations.
03
We build verification into collection.We use appropriate combinations of location, timestamps, media evidence, validation rules and human review to strengthen confidence in the data you receive.
04
We understand the context behind the data.Local language, geography, culture and sector knowledge matter. We design data collection and evaluation with that context in mind.
Core solutions
Different questions
need different evidence.
From a one-off verification exercise to a living intelligence programme, Goloka brings the right people, methods and evidence systems together.
Collect Data
Reach defined populations and collect primary data across multiple locations without building a new field operation from scratch.
Explore CollectVerify Report
Independently confirm whether assets, facilities, programmes or reported conditions match ground reality.
Explore VerifyResearch panels
Build consenting participant groups you can return to across repeated rounds of research.
Explore PanelAI data & evaluation
Source African language, cultural and real-world context for training and evaluation.
Explore AI DataData & Intelligence
Turn field evidence into decision-ready intelligence for programmes and markets.
Explore IntelligenceStart with what you need to know
Tell us the decision you
are trying to make.
Tell us what you are trying to understand, who or what you need evidence from, and where. We will help you work out the best way to get there.
Development & public interest
Collect and verify evidence from people, communities and physical locations without rebuilding field operations every time.
Plan a field programme
AI data & evaluation
Source language, cultural, professional and real-world context from people who genuinely understand it.
Explore AI Data & Evaluation
Business & intelligence
Understand how markets, populations and local conditions are changing through better African evidence.
Explore Data & Intelligence
Longitudinal Research
Research the same permissioned, profiled and recontactable cohorts round after round.
Explore Panel FeasibilityHow Goloka works
From your question to
usable evidence.
Tell us what you need
Share the population, location, asset, language or decision you are working with.
We check what is feasible
We assess the people, locations and evidence required, and whether useful data already exists.
We design the approach
We agree the methodology, sample, evidence requirements, controls, timeline and outputs.
We deploy the work
Goloka coordinates the right contributors, respondents, field teams or evaluators.
We check the quality
We apply the validation, review and verification processes agreed for your project.
You receive usable evidence
Receive structured datasets, dashboards, media evidence, reports or other agreed outputs.
Case studies
See how organisations
use Goloka in practice.
Farmer research
Follow changing farm conditions—not just a single survey moment.
Repeated farmer evidence can connect production realities, markets and livelihoods across seasons.
African-language AI
Evaluate language technology in the context where it will be used.
Local language communities and specialists bring linguistic and cultural judgement.
Infrastructure verification
Move infrastructure reporting from claim to observable condition.
Structured field records help teams confirm existence, function and status.
Trust & methodology
You should know where
your data came from
Good data is not just about getting enough responses. Before we begin an engagement, we agree what counts as valid evidence, who should contribute it, how quality will be checked and what rights apply to the resulting data.
Read about our methodologyClear methodology
You know how the data was collected and what the methodology can and cannot support.
Appropriate consent
Participants are informed about how their contributions will be used, including where repeat research or AI-related use requires additional permission.
Quality assurance
We combine task design, validation rules and human review according to the requirements of each engagement.
Responsible fieldwork
We consider the safety of contributors and respondents when designing tasks, particularly where locations or subjects may involve additional risk.
Reach out to us
What do you need
to know?
Tell us the population, place, asset, language or decision you are working with. We will assess what is feasible, what evidence already exists and what we would need to collect for you.
Talk to a data specialist